Signifies- Shows something or means something
Decoding- Working out the meaning of something
Connotation- Meanings associated with something
Encoding- Putting meaning into something

All meanings are dependent on the reader/audience.



What would you find on a magazine cover?
- Barcode
- Date
- Title- Different font sizes and colours
- One main picture- other small pictures surrounding
- Price
- Different colours

Magazines

What are magazines for?
- Entertainment
- Gossip
- Pictures
- News
- Advertising
- Earn money

Why do people buy them?
- News about celebrities
- Find out whats going on in the world
- Fashion/Make up idols
- Personal stories
- Quizzes\Games
- Competitions
- Interviews
- Pictures
- General news
- Product information

Some well known magazines:
- Heat
- OK!
- Hello
- Take A Break
- Kerrang
- Rolling Stone

Signs and signifiers