Evaluation question 2. What kind of media institution may distribute your product and why?

For distribution of my media product I would use Bauer. This is because, through research they have done many well known magazines, and publish a popular music magazine called 'Rolling Stone'. Because of the high popularity of this rock music magazine, it means that this company have a high reputation for people who may want to read such music magazines. This means if they were to distribute another music magazine, Keep Up would fit in and people would have the same hopes of it as they do with Rolling stone.
I would stay away from other distribution companies such as BBC Magazines and the National Magazine Company. This is because, the BBC Magazines company only distribute magazines that have a focus on things to do with the BBC  For example, the BBC air top of the pops, and the only music magazine that they distribute is Top Of The Pops. Meaning that my rock/indie music magazine is less likely to fit in with these sort of categories, especially because Keep Up has no involvement with the BBC. Also, I wouldn't choose distributors such as the National Magazine Company because they distribute cooking/mother and baby/health magazines which means that Keep Up being a music magazine would not fit in with their kind of genres. This means that because Bauer are currently selling a popular music magazine, that they will already have the audience that I am after. Whereas other distributors do not meaning that the magazine may not be as popular as I would've hoped.
I have gone for a distributor that has experience in dealing with selling music magazines so therefore is known within the industry. My magazine is less likely to fit in with Conde Nast as they are more of fashion type magazines. Although there would be a high possibility of gaining a new audience if I was to choose a distributor such as BBC magazines and Conde Nast, the audience that they attract is not the type that I am aiming for, meaning that there would have to be a lot of advertisement to try and get my magazine known. But if I went for Bauer, the magazine would be known if next to a popular magazine such as Rolling Stone.

Here are some examples of what Bauer publish: